Blog: National Partnership for Action
Three Tips to Build a Health Equity Following on Social Media
Posted on 5/29/2014 by Javier Ríos MA
The Pew Research Center ’s Technology Trends among People of Color and Social Networking Fact Sheet demonstrate some surprising trends in the use of social media by communities of color, such as the fact that communities of color access social media at higher rates than their white counterparts. These communities also experience some of the Southwest region’s greatest health inequities. Through the use of Facebook, the Southwest RHEC aims to reach and engage these communities while enhancing engagement with the larger community. Social media is the perfect platform to share programs, projects, and events that are taking place to address health equity concerns across the Southwestern States.The council’s outreach strategy to engage communities in RHEC VI using Facebook as a platform included:
Over the past three months, we have built our audience from less than 30 people to 127 people. This has increased our Facebook presence and gives us a stronger platform for raising awareness of the council’s efforts to advance health equity in Arkansas, Louisiana, New Mexico, Oklahoma and Texas. Please join us by liking our Facebook page to eliminate health disparities in the Southwest by spreading the word, sharing information on events through your networks, and letting us know about the great work you are doing within your sphere of influence to promote health equity.
Please join us by liking our Facebook page to eliminate health disparities in the Southwest by spreading the word, sharing information on events through your networks, and letting us know about the great work you are doing within your sphere of influence to promote health equity.
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About the Blog
The NPA works to achieve health equity -- the highest level of health for all people. This blog is a venue for professionals from all fields and sectors to share their thoughts on pressing issues, news and events pertaining to health equity. Follow and participate in this candid discussion.
About the Author
Javier Ríos M.A., is the Immigrant Health and Cultural Liaison at the New Mexico Department of Health’s (NMDOH) Office of Health Equity. Javier’s work focus is health equity statewide. He has worked with a diverse group of collaborators, including: NMDOH’s Office of Border Health and Office of Community Health Workers, New Mexico Community Health Worker Association, New Mexico State Office of African American Affairs, New Mexico Asian Family Center and Ventanillas de Salud.
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