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Section 1: What is the Baby Buggy Walk in the Park? Goals and Objectives

Baby Buggy Walk logo - man and woman with stroller walking through park
Baby Buggy Walk Home Section 1: What is the Baby Buggy Walk in the Park? Goals and Objectives Section 2: Getting Started Section 3: Recruiting Sponsors Section 4: Promoting Your Event Section 5: Evaluation and Follow-up Sample Event Checklist Sample Budget Sample Sponsor Letter Sample Evaluation Survey Sample Photo Release form Sample Media Advisory Sample Press Release
You may be asking yourself – just what is the Baby Buggy Walk in the Park? It's a unique event concept developed by Baltimore Healthy Start, Inc., that empowers women of reproductive age and new mothers to take charge of their health and the health of their children through education with an engaging theme. While enjoying a fun-filled day in the park, Healthy Start families learn about eating right, making time for exercise, health-related resources in their own communities and how all of these elements work together to give their babies a better start in life – even if they aren't yet parents or looking to become parents. Children often model the behaviors of their parents. By participating with Mom and Dad in the Baby Buggy Walk in the Park, children are learning early on to make good decisions with regard to their own health.

Overall goals of Baby Buggy Walk in the Park:

  • Raise awareness in minority communities about disparities in infant mortality rates and what can be done at individual, family and community levels to reduce infant mortality;
  • Influence positive health behaviors among target populations and reinforce the connection between preconception health and better birth outcomes;
  • Build local, regional and national support for Healthy Start's grassroots infant mortality prevention initiatives across sectors and across cities;
  • Promote exercise and personal achievement of health and fitness goals by coordinating a walk for event attendees of all ages and abilities.

While the themes and activities of your Baby Buggy Walk in the Park event will vary depending on many factors – such as the needs of your target population, your location, sponsorships and your own objectives for the event – there are three elements that your Baby Buggy Walk in the Park event will need to have:

  • A fun and fitness theme. The vision for this event is for families to come together to have fun and learn to make healthy choices in process. While events with a more serious and solemn concept can be very effective in raising awareness about infant mortality, the Baby Buggy "brand" emphasizes learning and behavior change through fun activities.
  • A family walk with baby buggies. As fitness is a central component, the event should include a walk and take place in a location where families are permitted to walk with strollers.
  • Baby Buggy Walk in the Park branding. Many Healthy Start projects have been organizing similar community awareness events for some time. You are free to continue to use the name that you've established, but your event should incorporate the Baby Buggy Walk in the Park branding in your event concept (including building the event around fitness, health education and activities that children of all ages and families can participate in), and in promotional materials (incorporating the Baby Buggy logo, as well as other appropriate logos and messaging).

You should hold your Baby Buggy Walk in the Park on September 13, 2014 (any exceptions to that date must be reviewed and approved by the Office of Minority Health Resource Center and National Healthy Start Association). September is Infant Mortality Awareness Month and by holding events in multiple cities on the same day, Healthy Start underscores the magnitude of this important issue.

Some other ideas to consider for your Baby Buggy Walk in the Park:

  • Breastfeeding and diaper changing stations
  • Health screenings and educational booths sponsored by local vendors
  • Healthy food preparation demos
  • Raffles and prizes
  • Arts and crafts
  • Face painting
  • Jump rope and hula hoop contests
  • Prenatal yoga or Zumba class
  • Involvement by local sports figures (a great way to get fathers out to the event!) or media personalities

The possibilities are infinite. If time permits, you may want to survey your clients to determine what activities interest them.

Now, let's get started planning your Baby Buggy Walk in the Park!

Jacki Flowers
Communications Manager
Office of Minority Health Resource Center

Content Last Modified: 7/17/2014 12:23:00 PM
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